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In today’s digital world, businesses are constantly generating data at an unprecedented rate. With the right tools and techniques, this data can be used to gain invaluable insights into consumer behavior, market trends, and much more. Big data analytics is the key to unlocking these insights and using them to outpace the competition.
First, let’s define big data analytics. It encompasses the process of collecting, processing, and analyzing large amounts of data from various sources in order to uncover valuable insights that can be used to make informed business decisions. This data can come from a variety of sources …